JSW MG Motor India Launches "EV Sahi Hai" Campaign to Boost Electric Vehicle Adoption in India

Discover how JSW MG Motor India’s “EV Sahi Hai” campaign is transforming electric vehicle awareness with real user stories, celebrity endorsements, and expert insights. Learn why EVs are the future of clean mobility in India.

Electric vehicles (EVs) are becoming more popular all over the world. In India, a groundbreaking project is about to speed up the move towards clean transportation. The “EV Sahi Hai” awareness campaign from JSW MG Motor India is meant to clear up misconceptions and build trust in electric vehicles.

There are two powerful phases to the campaign. The first phase includes ten interesting films that tell real stories from real EV owners. These testimonials give us a clear picture of what it’s like to own an EV and make it clear that “EV Sahi Hai” (EVs are right/good). The campaign’s goal is to clear up any questions and show the real-world benefits of electric mobility by putting real user voices in the spotlight.

The second phase will use star power to get people to switch to electric vehicles. Famous actors Varun Sharma and Pulkit Samrat will be creatively promoting this. This celebrity-led campaign, which is set to start by the end of August, promises to reach a wider audience with interesting content that highlights the benefits of driving electric.

JSW MG Motor India is launching a dedicated online hub, www.evsahihai.com, on August 9, 2025, in addition to multimedia outreach. This platform will be a great resource for people who are thinking about buying an electric vehicle. It will give them detailed information and help them through the exciting process of switching to electric driving for the first time.

JSW MG Motor India is the leader in the country’s electric vehicle market, with a market share of 35%. People love its electric cars because they have a long range, great performance, and are a great value. The brand’s electric cars have driven about 1,464 million kilometres, which has led to a big drop in carbon emissions about 233,704 tonnes of CO2 that would have been released otherwise.

“EV Sahi Hai” talks about how electric vehicles can change the world, not just by saving money and making driving more fun, but also by encouraging people to take care of the environment. JSW MG Motor India wants to break down barriers and get more people to accept electric vehicles by sharing real customer stories and getting important people to speak out.

This campaign is more than just advertising; it’s a movement towards a cleaner, greener future powered by new ideas and the passion of real EV fans. The message is clear for anyone thinking about joining the electric revolution: EV Sahi Hai electric vehicles are the way to go.