BigTrunk Communications Wins Soframycin Digital Mandate – Digital Transformation in Healthcare
CE DESK 
BigTrunk Communications has been given the job of doing digital marketing for Soframycin, a heritage antiseptic brand owned by Encube Ethicals. Soframycin is entering the digital world for the first time through this partnership. The goal is to connect its trusted history with today’s health-conscious, tech-savvy consumers.
BigTrunk is in charge of Soframycin’s overall digital strategy and execution. This includes making campaigns based on data and stories that are relatable and meaningful to Indian families and modern audiences. The goal is to increase Soframycin’s presence across India through social media storytelling, interesting content, and campaigns that focus on the brand’s core values of care, trust, and scientific credibility.
Brand leaders at Soframycin have said that using digital media is now necessary to stay relevant and connect with younger generations. The goal of the partnership is to turn Soframycin’s scientific history into interesting, modern digital content while keeping its reputation as a reliable way to treat wounds and give first aid.
BigTrunk, which is known for its work in healthcare communications and digital marketing, wants to give Soframycin’s story a new look for the digital age. This will help the brand stay close to Indian homes, both old and new. The partnership promises to combine old stories with new ones for a strong digital effect.
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