CE DESK 
Dentsu India introduces Dentsu Podcast Network (DPN), offering brands end-to-end podcast production and distribution to engage diverse Indian audiences through audio storytelling.
Dentsu India has launched the Dentsu Podcast Network (DPN), a podcast platform designed to help businesses connect with audiences through one of India’s fastest-growing storytelling mediums. The network sees podcasts not just as a source of entertainment, but as a means to bring together people from large cities and small towns, as well as those who speak different languages and come from various age groups and backgrounds.
The DPN provides businesses with everything they need to create, host, share, and monetize their podcast content. This enables them to build trust, foster deeper relationships, and develop communities. The leadership team consists of Aditya Kuber, Agith Kuruvilla, and Ashwin Gangakhedkar, who previously owned Ideabrew Studios, India’s largest podcast network.
Dentsu aims to integrate branded podcasts into cultural marketing in India, incorporating podcasting into its creative ecosystem. Upcoming projects include branded series, vernacular-first content, video podcasts, and significant collaborations with creators. This initiative positions Dentsu as a leader in audio storytelling and branded content across India’s diverse languages and cultures.
Sahil Shah said, “Podcasts are no longer a niche; they are the most immersive and authentic way to connect with audiences across languages. With the Dentsu Podcast Network (DPN) and the proven expertise of Aditya, Agith, and Ashwin, we are creating a future-ready solution that can tap into India’s cultural pulse and deliver meaningful impact for branded narratives. This is about stories that resonate deeply, travel widely, and perform consistently.”
Aditya, Agith, and Ashwin jointly added, “Podcasting is the next frontier for India’s creators and brands – a place where stories become culture, and culture becomes connection. In a country of many languages and countless subcultures, podcasts offer brands a powerful, human, and hyper-local medium to engage audiences like never before. With dentsu’s global scale and India’s creative energy, we are ready to reimagine how podcasts are created, distributed, and monetised – from vernacular hits to national chart-toppers, from audio intimacy to video innovation. For the first time in India, a podcast network is embedded within a global agency ecosystem, making it a core pillar of modern brand and media strategy.”
Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia, dentsu commented, “With the Dentsu Podcast Network, we are unlocking the next frontier of branded content – where culture, creativity, and commerce converge. This is more than a media launch; it is a bold step towards shaping narratives that travel from the heart of Bharat to audiences across the globe, influencing how brands engage in the decade ahead.”
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