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Discover Coca-Cola’s lipstick launch as a branding masterstroke for relevance, blending nostalgia with beauty buzz in this...
Marketing
Shah Rukh Khan lends his iconic voice to Netflix India’s 10-year anniversary film, celebrating a journey from...
Nestlé’s KitKat debuts full F1 partnership in 2026 at 12 Grands Prix starting Australia, with F1 car-shaped...
Nike hands Nike.com India operations to Nykaa starting Feb 2026—free shipping, 2-day metro delivery, curated collections post...
Dentsu Creative Isobar drops #RajaaiMeinBGMI Film #2—cozy winter gaming ad with Sahil Chhabra cameo, directed by Pankaj...
Pocket FM partners with Amazon Alexa for voice-first access to 100K+ audio series in India—effortless discovery, continuity,...
Bharat Gupta, ex-CEO of Jagran New Media, unveils AI platform ToBe Online to ensure content authenticity, creator...
Snapchat launches new Family Center features giving parents screen time insights, friend connection context, and safety resources...
Red Chief appoints Bollywood star Ayushmann Khurrana as brand ambassador to amplify its premium leather footwear positioning...
Pocket FM partners with Disney Publishing APAC to deliver 36 Hindi Marvel audio series featuring Spider-Man, Avengers,...
Max Group launches cinematic brand film highlighting its seamless ecosystem connecting hospitals, diagnostics, super-specialty care, and wellness...
Publicis Groupe unveils Publicis Digital Experience (PDX) in India, merging Epsilon’s CRM expertise with Publicis Communications’ creative...
Myntra’s ‘Shaadi Ka Style Bazaar’ features influencers Komal Pandey and Siddharth Batra curating authentic wedding looks from...
Samantha Ruth Prabhu co-founds Mile Collective, a comfort-first activewear and lifestyle brand designed for Indian bodies, blending...
redBus launches Discover Bharat Sale promoting domestic bus travel to hidden gems with tickets from ₹299 and...
YouTube introduces industry-first Shorts time limits, custom reminders, and simplified account management to enhance safety for teens...
Bigg Boss Marathi S6 secures nine sponsors, including Danube Properties, Santoor Soap, MYK Laticrete, and P. N....
Thums Up launches nationwide ICC T20 World Cup Trophy tour at Ahmedabad, Delhi, and Mumbai airports, offering...
Techno Paints ropes in cricket legend Sachin Tendulkar as brand ambassador to boost premium paints market presence...
ICC partners with Marriott Bonvoy as the Official Hotel Rewards Partner for the Champions Trophy 2026 and...
Deepika Padukone introduces the OnSet program to empower aspiring filmmakers and advertising professionals through mentorship, networking, and...
Indian cricketer Jemimah Rodrigues partners with Tvarra as an investor, supporting the brand’s mission to blend sustainability,...
Anandi Marketing takes over the Hyderabad franchise and rebrands the team as Mumbai Spartans, unveiling a bold...
EBG Group names Bollywood actress Mrunal Thakur as Brand Ambassador for Carlton Wellness, effective FY 2025–26, to...
Devyani International merges with Sapphire Foods in ₹7,800 Cr deal, forming India’s top KFC-Pizza Hut operator. Expect...
Fortune introduces a vibrant Uttarayan-themed Cottonlite pack for Gujarat’s Makar Sankranti celebrations, featuring kites and cultural motifs...
Swiggy introduces free Polaroid-style photo prints on Giftables, letting users add personal images, captions, and nostalgic touches...
McDonald’s India – North and East transforms newspapers into an AR-powered playground, bringing its new Signature Collection...
Explore customer engagement: build loyalty with personalized strategies, omnichannel tactics, AI tools, and key metrics like NPS...
Somany Ceramics joins hands with Techno India University to repurpose broken tiles into art, inspiring sustainability and...
’Oréal Professionnel partners with UP Warriorz as title sponsor for WPL Season 4, celebrating women’s empowerment and...
Creative agency One Hand Clap collaborates with Netflix to produce a compelling new ‘Stranger Things’ film, blending...
Indewheelers Motorsports partners with Apollo Techno Industries as title sponsor, powering the championship with engineering innovation and...
Fabindia teams up with Mahindra to let customers redeem Fabcoins for eSUV bookings like XUV400. Blend loyalty...
Fitness icon Milind Soman named Healthy Master ambassador to promote roasted, high-protein snacks—roasted makhana, baked chips as...
Charlotte Tilbury partners with Nykaa and Sobhita Dhulipala for Rulebook for Brides—a five-part series on flawless wedding...
OnePlus India celebrates 12 years with “Power On. Limits Off” campaign, onboarding six star ambassadors across entertainment,...
iQOO ignites witty billboard banter in India with top brands like Amazon and Taco Bell, blending humor...
WPP Media appointed as InCred Money’s performance marketing partner, leveraging data-driven strategies for scalable growth in India’s...
Discover why customer engagement is the key differentiator for brand success in 2025. Explore top strategies, AI-driven...
LOTTE India introduces Subak and Shark, India’s first Korean-style slush ice candies featuring bold flavours, playful shapes,...
JioSaavn introduces a special festive offer with its new annual Pro subscription priced at ₹399, delivering ad-free...
Lay’s showcases its largest brand redesign highlighting natural ingredients, removal of artificial flavors, and a fresh farm-to-bag...
HDFC Life celebrates its 25th anniversary by securing exclusive branding rights at Mumbai’s Mahalaxmi Metro Station, symbolizing...
Bright Brain partners with Wright Research to elevate its AI-powered investment advisory through data-driven digital marketing, content...
Amazon India partners with FITPASS to introduce subscription-based fitness access, offering seamless entry to thousands of gyms,...
Domino’s Pizza’s 2025 brand refresh introduces brighter colors, a catchy new jingle, and revamped packaging to rekindle...
CarryMinati’s latest collab with Perplexity AI is redefining influencer marketing in India, blending witty Gen Z slang...
Taboola teams up with JOE Media Group, utilizing AI-driven content recommendations and analytics to increase audience engagement...
InMotion partners with Strike Social to bring advanced AI-powered paid social and video advertising solutions to the...
YouTube introduces Premium Lite in India for Rs 89/month, offering mostly ad-free videos on phones, laptops, and...
Apollo Tyres partners with BCCI as lead sponsor for Indian cricket teams, securing jersey branding rights and...
Communication Casa awarded integrated marketing mandate for Let’s Konstruct, driving brand building and digital campaigns in the...
Cadbury Dairy Milk introduces Milkinis, a lighter, crème-filled bar aimed at India’s impulse-snacking market, backed by a...
H&M launches its beauty range in India featuring makeup, fragrances, and beauty tools. Available in stores and...
Scribbld secures digital and social media marketing mandate for Foot Locker India, driving creative social-first campaigns to...
Madison Media has acquired 100% stake in HiveMinds, a leading digital marketing agency, with Deepti Bhadauria appointed...
Smartly integrates with Spotify Ads Manager, enabling brands to run AI-powered audio and video campaigns across channels...
SW Network and Flipkart launch a unique 360° campaign combining digital buzz, runway fashion, and influencer activations...
IHH Healthcare launches a bold new brand identity to unify its global network, emphasizing innovation, partnerships, and...
Discover how Hisense India and Adfactors PR are collaborating to enhance brand visibility and consumer trust in...
Rapido rolls out Ownly, a pilot food delivery app in Bengaluru featuring a zero-commission model and affordable...
Dentsu India introduces Dentsu Podcast Network (DPN), offering brands end-to-end podcast production and distribution to engage diverse...
Godrej Consumer Products (GCPL) launches AI lab and content factory to boost in-house marketing, enhance agility, and reduce content production time. Godrej...
Alt’s digital campaign featuring World Chess Champion Gukesh promotes diversified portfolios using alternative investments like real estate...
Dabur Réal’s heartfelt Raksha Bandhan 2025 campaign highlights the power of silent support and unspoken sibling love...
OpenAI partners with PHD as global media agency, boosting marketing efforts for ChatGPT and expanding consumer reach...
Solitario Diamonds teams up with YAAP Digital to revamp its brand and packaging, reinforcing its position as...
GOBOULT, formerly Boult, rebrands with a focus on premium wearables, tech innovation, and global expansion. The Indian...
Dentsu has won a big pan-European media account with BMW Group. iProspect will be the main media...
Discover the landmark partnership between Audi F1 Team and fintech leader Revolut, becoming the title partner from...
Schbang secures the performance marketing mandate for Pyng, launching an AI-driven campaign with Google Veo 3. Discover...
AdLift, a global digital marketing agency known for its cutting-edge strategies, has been given the job of...
Bigg Boss 19’s new logo was unveiled this July, showcasing a burst of color and hinting at...
Swiggy and McDonald’s India (West & South) have launched the exclusive McDonald’s Protein Plus Burgers range, available only on...
SW Network has been appointed as the creative and digital communications partner for Anytime Fitness India. Discover...
Discover how the Coca-Cola India Foundation’s Anandana, through its Maidaan Saaf campaign, is leading sustainable change with...
Meta (Facebook, Instagram, WhatsApp) provides advanced safety features like 2FA and end-to-end encryption, ensuring users enjoy content...
Havas acquires Spanish digital agency Tidart to enhance performance and e-commerce capabilities through its Havas Market division....
Colour cosmetics brand Hyue appoints ZeroFifty MediaWorks as its Agency of Record to lead brand strategy, creative...
Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has launched a bold new...
Nagessh Pannaswami, who started the well-known advertising agency Curry Nation, has made a big impact with his...
PROHED secures the performance marketing mandate for McGraw Hill, aiming to enhance digital engagement with learners and...
Tuborg has selected Lowe Lintas as its creative partner in India. The agency will drive integrated campaigns...
Axis Bank, boAt, and Mastercard introduce Wave Fortune smartwatch with NFC tap-and-pay, enabling secure contactless payments up...
Mudrex appoints DIGIRovers to lead global marketing campaigns across Google and Meta, targeting user acquisition and growth...
Nilkamal Sleep hires Famous Innovations as its creative agency to change the way people think about the...
Dolly Chaiwala now has cart stalls, stores, and flagship cafés all over India. He started out by...
Range Rover introduces a minimalist new logo featuring stylized “R”s and a signature checker pattern, marking its...
Social Panga wins the marketing mandate for Neo by Nippon Paint, aiming to build a bold and...
Bollywood star Anushka Sharma stars in Giva’s latest ad where her dog gifts her silver jewelry. A...
Volkswagen India appoints cricketer Jasprit Bumrah as brand ambassador to strengthen its market presence and appeal to...
A Powerful Collaboration Between Music and Style Casio officially unveiled XG, the globally rising hip-hop/R&B girl group,...