CE DESK
Pepsi’s 2026 Super Bowl spot spoofs the viral Coldplay concert kiss cam affair between Andy Byron and...
Advertising
Discover Dabur Red Toothpaste’s heartfelt Republic Day 2026 film ‘Desh Ke Bacche, Desh Ke Sacche Lal’, celebrating...
Piyush Pandey receives posthumous Padma Bhushan in 2026 for transforming Indian advertising with iconic, culturally resonant campaigns...
HDFC Life’s new ad portrays parents instilling values through everyday acts while securing kids’ futures via insurance,...
Max Group launches cinematic brand film highlighting its seamless ecosystem connecting hospitals, diagnostics, super-specialty care, and wellness...
Bajaj Chetak C25 electric scooter launches at ₹91,399 with 113 km range, smooth 55 km/h performance, and...
Kingfisher Premium launches vibrant WPL brand film with ‘Chhori Aayi. Hutt le bro!’ anthem, celebrating women’s cricket...
Britannia The Laughing Cow redefines cheese snacking with ‘Snacking Ka New Angle,’ positioning Cheese Triangles as convenient,...
Tanishq launches Festival of Diamonds campaign starring Ananya Panday, celebrating natural diamonds that awaken the joyful girl...
Omnicom launches the new Omni, an AI-driven marketing intelligence platform integrating data, creativity, media, and agentic AI...
Aisle Network unveils its new campaign ‘Better Because of Love,’ expanding its narrative from dating to deeper...
Discover GIVA’s ‘Glow in Motion’ collection starring Barkha Singh. Innovative CNC-cut silver pieces that shimmer with every...
Tanishq’s new natural diamond campaign featuring Shabana Azmi and Javed Akhtar celebrates timeless love with the Soulmate...
Porsche’s hand-drawn “The Coded Love Letter” goes viral for ditching AI, unlike Coca-Cola and McDonald’s backlash-plagued holiday...
McDonald’s India – North and East transforms newspapers into an AR-powered playground, bringing its new Signature Collection...
Bingo! Mad Angles’ latest ad hilariously resolves household squabbles with crunchy wafers, turning remote fights and chicken...
Haier partners with SW Network to release an innovative AI-powered Christmas film, blending technology and festive storytelling...
Royal Green Whisky launches its new ‘Live Up Success’ campaign, evolving from ‘Taste the Success’ to connect...
Polycab India’s new festive film ‘Safety Under the Christmas Tree’ promotes its Green Wires with a heartfelt...
Bisk Farm has roped in Bollywood actor Shraddha Kapoor for its ‘Rich Marie Chai Break’ campaign, celebrating...
redBus unveils its latest Christmas ad exploring acceptance and unity among diverse travelers, redefining shared travel spaces...
Discover how Coca-Cola’s 1930s advertising transformed Santa Claus into the jolly red-suited icon recognized worldwide, blending art,...
Pond’s teams with Disney’s Avatar: Fire and Ash for glowing, Na’vi-inspired skincare in India, featuring AR campaigns...
Prasoon Joshi receives AAAI Lifetime Achievement Award, urging ad industry to embrace remembrance, confusion’s creativity, and empathy...
Beats and Travis Scott join forces for ‘Dare to Dream’, a cinematic campaign that celebrates self-belief, ambition,...
McDonald’s Netherlands has withdrawn its AI-generated Christmas advertisement after widespread online backlash. McDonald’s Netherlands has withdrawn its...
McDonald’s India unveils premium Signature Collection burgers like Spicy Maharaja Mac and Truffle McSpicy. Bold flavors, desi...
MARS Cosmetics unveils ‘Cloud Kiss’ lipstick via thrilling hot air balloon activation. Lightweight, long-lasting shades like Sunset...
Discover Swiss Beauty’s new ‘We Got You, Girl!’ campaign featuring Taapsee Pannu. Celebrating expressive femininity, confidence, and...
Bajaj Broking launches ‘Seedhi, Simple Investing’ featuring Vijay Varma. Zero-brokerage app simplifies equities, F&O, IPOs for millennials—live...
Fortune Plus Soyabean Oil launches TVC by Ogilvy showcasing Vitamin A&D formula for all-day freshness—from breakfast parathas...
VIDA, the electric mobility brand from Hero MotoCorp, partners with Kolkata Knight Riders as Title Partner to...
The Body Shop partners with indē wild for sustainable wedding hampers featuring Vitamin E, Tea Tree skincare...
Agoda’s humorous multi-starrer campaign features Sunil Grover, Ekta Kapoor, Chunky Panday, and Varun Sharma promoting hotel deals...
Mondelēz brings Lotus Biscoff caramelised biscuits to India via Lotus Bakeries partnership, featuring “Welcome to the Biscoff...
Tata Tea Agni introduces Extra Josh, India’s pioneering energy tea fortified with natural caffeine, designed to fuel...
Joy Personal Care unveils a new campaign for Skin Fruits Moisturizing Cream starring Sanya Malhotra, blending tradition...
Amul honors ad icon Piyush Pandey with a creative tribute, celebrating his contributions to Indian advertising and...
Discover the legendary ad campaigns of Piyush Pandey, from Fevicol’s iconic humor to Cadbury Dairy Milk’s emotional...
Legendary adman Piyush Pandey has passed away at 70, remembered for iconic campaigns like Fevicol’s “Bus,” Cadbury...
SBICAP Securities promotes financial empowerment with the #KaroKhudPeInvest campaign, encouraging young Indians and women to start smart...
McCain Foods India unveils its ‘Jugalbandi’ campaign featuring Usha Uthup, highlighting generational bonding and festive togetherness through...
Garnier Men introduces AcnoFight Gentle Cleanser, a gentle yet effective solution for acne-prone skin, endorsed by brand...
WPP is sued for allegedly misleading investors on financial outlook and client growth, with shares dropping after...
Aleph expands partnership with Reddit, gaining exclusive ad rights in over 45 markets, enhancing advertiser access to...
Jindal Stainless’s Diwali campaign ‘More Than Just Change’ highlights the emotional value of coins, symbolizing trust and...
Annapurna Group blends innovation and tradition with its AI-powered Cow Ghee TVC this Diwali, celebrating purity, family,...
Sting, PepsiCo India’s energy drink brand, launches its dynamic new campaign starring Lakshya, showcasing unmatched energy in...
Pexpo, India’s largest stainless steel bottle manufacturer, is inviting creative agencies to partner for enhancing brand visibility...
Discover how Mamaearth’s new Rice Face Wash campaign with Palak Tiwari highlights radiant glass skin through a...
WPP Media appointed to lead comprehensive media strategy for Leeford Healthcare’s key consumer brands, enhancing brand visibility...
Arrow Menswear Launches ‘Tailored for the Good Life’ Ad Campaign with Vedang Raina and Khushi Kapoor 
Arrow Menswear Launches ‘Tailored for the Good Life’ Ad Campaign with Vedang Raina and Khushi Kapoor
Arrow’s new campaign starring Vedang Raina and Khushi Kapoor blends American heritage with modern style, showcasing confident,...
Cadbury Dairy Milk Silk’s latest Ogilvy campaign features a romantic chocolaty hide-and-seek in an art gallery, highlighting...
HDFC Life’s ‘First Call’ campaign highlights instinctive family support and urges securing loved ones financially through term...
JioMart’s ‘Kyonki India Chahe Aur’ campaign features MS Dhoni, celebrating variety, value, and convenience for festive season...
Publicis Groupe India unveils AI-driven content studio offering personalized, data-led storytelling that enhances brand engagement across platforms....
OpenAI is set to introduce advertisements into ChatGPT, marking a shift in its monetization strategy. Learn how...
The FTC finalizes Omnicom’s $13.5 billion acquisition of IPG, with strict rules to prevent political or ideological...
Social Panga and AMD collaborate to launch an emotional Onam film blending Kerala’s rich cultural heritage with...
YAAP Digital and Gozoop Group have merged in a ₹100 crore deal to create India’s first homegrown...
iCubesWire Films introduces Stop Shots, a new studio dedicated to creating visually striking and emotionally resonant 10-15...
Smartly integrates with Spotify Ads Manager, enabling brands to run AI-powered audio and video campaigns across channels...
Delhi High Court directs Competition Commission of India (CCI) to reply within two weeks to Publicis’ plea...
Cheil India rolls out dynamic campaign for Samsung Galaxy F36 5G featuring AI innovations, targeting Gen Z...
Colloquial, founded by Ishita Misra and Pradyot Mokashi, brings culture-driven, brand-focused advertising to India with a unique...
Discover how JSW MG Motor India’s “EV Sahi Hai” campaign is transforming electric vehicle awareness with real...
Discover how OML’s new agency, MO, is transforming India’s advertising scene with fearless creativity, vibrant storytelling, and...
Park Avenue, a well-known brand from Godrej Consumer Products Ltd., has launched its latest deodorant variant, Amazon Woods,...
Crayons Advertising Enters Professional Cricket with New Delhi Tigers Acquisition in DPLT20 Season 2 
Crayons Advertising Enters Professional Cricket with New Delhi Tigers Acquisition in DPLT20 Season 2
Crayons Advertising has officially joined the world of professional cricket by buying the New Delhi Tigers franchise...
BBC Studios has partnered with Mediascope to expand its advertising reach in India, opening up exciting opportunities...
Vasmol ropes in Vidya Balan as ambassador for Henna Crème Hair Colour, blending tradition with modern, safe,...
Tonic Worldwide to lead digital marketing for Monarch Legacy Edition, crafting luxury brandy’s online presence with storytelling...
Warner Bros. Discovery has announced a strategic corporate split planned for mid-2026, unveiling two distinct businesses: Warner Bros.,...
Dyson’s latest campaign, “The Difference is Dyson,” featuring Deepika Padukone, highlights cutting-edge hair styling technology designed specifically for Indian...
CaratLane’s Rakhi 2025 campaign featuring Ayush Mehra and Yashaswini Dayama brings a wave of fresh, relatable storytelling...
Discover how Zepto’s witty and culturally relatable OOH billboard campaign uses humor and everyday insights to engage...
Meta (Facebook, Instagram, WhatsApp) provides advanced safety features like 2FA and end-to-end encryption, ensuring users enjoy content...
Havas acquires Spanish digital agency Tidart to enhance performance and e-commerce capabilities through its Havas Market division....
Thanks to a now-famous “kiss cam” gaffe and Amul’s signature wit, a humorous moment at a recent...
Flipkart’s vibrant new campaign featuring energetic seniors highlights how SuperCoins make shopping smarter, cooler, and more rewarding...
Nexus Ahmedabad One and Khushi Advertising have teamed up to launch VERTIQ, Gujarat’s tallest vertical digital screen....
Bingo! Mad Angles has unleashed an innovative campaign featuring the legendary ACP Pradyuman and his iconic CID...
Chupa Chups launches its ‘Samajh Ke Bahar’ campaign, celebrating the playful chaos of its Sweet & Sour Belts with a quirky TVC....
Discover how Reliance’s AJIO Rush is changing fashion e-commerce with four-hour delivery in Mumbai, Delhi NCR, Bengaluru,...
Discover how JioStar broke records in Q1 FY26 with ₹11,222 crore revenue, driven by IPL 2025 and OTT success. Learn about their...
Explore India’s Q1 2025 advertising revenue insights—see how top agencies like GroupM and Dentsu performed, which brands...
Swiggy Instamart’s new campaign, conceptualised by Moonshot, uses humour and surprise to highlight the convenience of its...
As IAB rolls out its Gaming Measurement Framework, advertisers are revamping strategies to boost transparency, ROI, and...
A new study by Kantar, ASCI, and UN Women shows how Indian men feel like they aren’t...
Myntra’s new campaign ‘It’s You 2.0’ features real-life stories of transformation powered by fashion, connecting with next-gen...
Mother Sparsh’s #RecreateRituals campaign revives generational baby care rituals using modern, natural solutions with its Milky Soft...
Sunfeast Wowzers launches a new campaign with Shah Rukh Khan, blending flavor and fun in every bite...
Nilkamal Sleep hires Famous Innovations as its creative agency to change the way people think about the...
TV ad volumes fell 75% during the ICC World Test Championship Final 2025. India’s absence, waning advertiser...
With the goal of enhancing the EdTech brand’s performance marketing, digital expansion, and online visibility, PROHED is...