CE DESK 
Creativefuel wins the social media and digital mandate for Priyagold, aiming to amplify the beloved biscuit brand’s online presence through engaging content, influencer strategies, and performance marketing.
Digital-first agency Creativefuel has won the social media and digital mandate for Priyagold, one of India’s most cherished biscuit brands under the Priyagold Group. This partnership marks a significant step for Priyagold to connect with younger audiences through vibrant digital storytelling and data-driven engagement.
Under the mandate, Creativefuel will manage end-to-end digital strategy across Instagram, YouTube, Facebook, and X, including content creation, community management, influencer collaborations, and performance campaigns. The focus will be celebrating Priyagold’s iconic range – from glucose biscuits and Marie Gold to premium Elaichi and Coconut variants – while positioning them as perfect companions for everyday moments like chai-time breaks and family gatherings.
Priyagold has maintained strong loyalty across urban and rural India with its affordable, quality-first approach since the 1990s. Now, amid rising digital consumption, the brand seeks to refresh its appeal for Gen Z through recipe hacks, nostalgia-driven reels, and festive specials that blend tradition with modern snacking trends.
Creativefuel’s expertise in FMCG digital wins positions them ideally to drive e-commerce growth on platforms like Amazon and Flipkart, while building authentic conversations around biscuit culture. Agency leadership expressed excitement about partnering with a household name synonymous with trust and taste.
This mandate reflects FMCG brands’ accelerating digital pivot, where social platforms become key battlegrounds for trial, loyalty, and cultural relevance in India’s competitive biscuits market valued at ₹40,000+ crore.
