Platinum Outdoor’s bold billboard campaign for Continental Coffee grabs attention all over Kolkata and strengthens the brand’s strong presence.
With its most recent outdoor advertising campaign, Continental Coffee is making a big statement in the City of Joy. The ads can be seen from key points in Kolkata. Platinum Outdoor, one of India’s top out-of-home (OOH) agencies known for delivering high-impact media executions, has carefully planned the eye-catching campaign.
It’s hard to miss the brand’s eye-catching ads and clear messages, thanks to huge billboards in busy areas of the city. The campaign’s goal is to strengthen Continental Coffee’s strong position in the market while getting people to pay attention with bright images and a strong call to action. Every piece of art makes it clear that Continental Coffee is more than just a drink; it’s an experience.
The goal of the campaign is to make the brand top of mind in busy intersections and business centers. The outdoor blitz is part of Continental Coffee’s larger plan to make people remember the brand better, especially in cities where it is easy to see.
Platinum Outdoor’s work shows that they really understand how people act and where they are. Their placement strategy makes sure that the brand stays visible during busy times and along important consumer routes. The billboards were chosen to appeal to both working professionals and people who commute every day, making the campaign both effective and relatable.
This bold visual presence all over Kolkata shows that Continental Coffee wants to be the leader in the Indian coffee market. The company wants to build strong connections with customers through powerful stories, even on the streets.
