Connect Network Debuts AI-Powered ‘Connect Digital’ DOOH Platform with Hyperlocal Targeting & Global Reach
CE DESK 
Connect Network unveils Connect Digital, an AI-powered DOOH platform offering hyperlocal targeting and access to 10M+ programmatic screens worldwide.
Connect Network Inc. has unveiled Connect Digital, a next-gen Digital Out-of-Home (DOOH) division designed to merge audience intelligence, advanced AdTech, and creative innovation into one unified platform. Building on the expertise of Connect OOH, the new division gives brands access to 31 varied environments – including streets, malls, transit hubs, corporate parks, salons, pharmacies, and gyms – plus a global network of over 10 million programmatically available screens.
At its core is Immersive, Connect’s proprietary AI-powered AdTech system, enabling hyperlocal targeting, real-time creative optimisation, and transparent performance tracking, transforming DOOH into a data-driven, high-impact marketing channel for modern brands.
Haresh Nayak, CEO of Connect Network Inc., said, “With Connect Digital, we are not just delivering digital screens, we are delivering intelligence, scale, and precision in ways the industry has never experienced. From Indian tier-2 towns to Times Square in New York, we can put your brand in front of the right audience, in the right place, at the right time and prove its impact.”
Fabian Cowan, Director of Connect Digital, added, “Marketers today face three big challenges reaching the right audience without wastage, proving campaign effectiveness, and delivering consistent experiences across markets. Connect Digital solves all three. By merging our deep OOH expertise with the precision and agility of digital, we give brands a single, intelligent system to plan, activate, and measure DOOH campaigns at scale across cities, environments, and even countries. This is the future of outdoor media: accountable, targeted, and truly connected. Yes, as digital and physical worlds continue to blend, the brands that win will be those that see DOOH not as an add-on, but as a core pillar of their omnichannel strategy.”
