CE DESK 
Dentsu duo Carat and Posterscope execute precision OOH for Standard Chartered Bank’s Global Wealth campaign, targeting affluent audiences with audience-first innovation.
Carat and Posterscope, Dentsu’s powerhouse media duo, have reunited to deliver Standard Chartered Bank’s latest Global Wealth campaign through a razor-sharp OOH execution. The integrated activation showcases audience-first precision, blending Carat’s strategic planning with Posterscope’s OOH expertise to connect affluent investors with wealth management solutions.
The campaign dominates premium urban corridors, deploying high-impact formats—DOOH screens, gantries, billboards, transit panels—in Mumbai, Delhi, Bengaluru, and Ahmedabad. Geo-targeted placements hit HNI hotspots: business districts, luxury retail, airport lounges, and golf clubs where decision-makers dwell. Real-time audience measurement ensures optimal dwell time and visibility.
Carat’s data intelligence identifies high-propensity segments—family offices, CXOs, HNIs—while Posterscope’s venue expertise maximizes premium inventory. Dynamic creative rotations highlight personalized wealth strategies, ESG investments, and global market access, aligning with Standard Chartered’s “Here for good” ethos and Priority Banking prestige.
This reunion leverages Dentsu’s end-to-end ecosystem: Carat’s media strategy + Posterscope’s OOH execution = measurable impact.
