Bright Brain to drive SEO strategy for Accumn, Yubi Group’s digital credit decisioning platform, boosting visibility and lead generation through intelligent content optimization.
Bright Brain, a top digital marketing agency, has been given the job of improving Accumn’s search engine optimisation (SEO). Accumn is the Yubi Group’s innovative credit decisioning engine. This partnership is a smart way for Accumn to get more exposure in the financial services ecosystem.
Accumn is a powerful credit intelligence platform that stands out for underwriters and risk professionals at banks, NBFCs, and fintechs. Accumn has an AI-driven core that analyses a wide range of financial data, from traditional sources like bank statements and ITRs to alternative inputs for sole proprietors. This makes credit evaluation faster, sharper, and more inclusive.
As part of the engagement, Bright Brain will create and carry out a focused SEO plan to improve Accumn’s search visibility, domain authority, and thought leadership in the digital credit space. The goal is to create content that is based on data and appeals to both search engines and LLMs, as well as the people who make decisions based on them.
Suhail Bajaj, CEO of Bright Brain, Said:
“Accumn sits at the intersection of tech, trust, and transformation. It’s a platform built to solve real challenges in credit decisioning and that’s a story we’re excited to scale. We’re driving Accumn’s growth with sharp SEO, purposeful content, and a strong digital presence in the credit decisioning space.”
The team at Accumn added, “With Bright Brain, we found a partner who understands both the precision of performance and the nuance of content. Their deep grasp of our platform, combined with an SEO-first approach and strategic thinking, makes them the right choice to drive our next stage of digital growth to dominate the credit decisioning space as a market leader.”
This collaboration reflects a common goal to expedite discovery, improve engagement, and generate qualified leads in a complex business-to-business setting, as the credit landscape grows increasingly data-intensive and real-time.
Accumn’s position as a cutting-edge underwriting engine driving India’s developing credit ecosystem is anticipated to be further cemented by this partnership.
