CE DESK 
Banijay Asia and Collective Artists Network (CAN) have joined forces to launch a pioneering creator-led content and IP engine in India. This partnership aims to empower digital creators and storytellers by providing opportunities for creator ownership, multi-platform distribution, and scalable monetization transforming the way original Indian content is conceived and delivered for the OTT and digital ecosystem.
Banijay Asia, a leader in content production, has teamed up with Collective Artists Network (CAN), India’s top talent and creator management company, to launch a first-of-its-kind creator-led content and IP engine. This bold move will change the way people in India enjoy entertainment. The goal of this new partnership is to give creators more power and change the way intellectual property (IP) is created, made, and sold.
The engine uses Banijay Asia’s vast experience in production and CAN’s one-of-a-kind network of top creators, digital influencers, and storytellers. They want to work together to make a wide range of original content, including scripted and unscripted shows, branded entertainment, and digital-first IPs. Putting creators at the centre of content development and ownership is a big change from how content has been made in the past.
One of the best things about this partnership is that it focusses on giving creators more power. Writers, filmmakers, digital content stars, and influencers can work together on high-quality projects and share ownership of the intellectual property that comes out of them. This gives creators more ways to make money in a way that will last and build their brand over time.
The engine’s vision will be based on multi-platform distribution strategies that make sure stories are available on TV, OTT, and new digital channels. The goal of the partnership is to create scalable IP that works in both India’s many regional markets and on international stages. This is possible by combining Banijay Asia’s production skills with CAN’s creative pool.
This partnership meets the growing need for new content ecosystems that are open to everyone and ready for the future. The Banijay Asia and CAN initiative gives India’s digital creator economy a strong framework to help real, creator-driven content and IP businesses grow faster.
This partnership is a turning point for Indian media because it supports creators, encourages collaboration, and sets a new standard for ownership and innovation in the country’s fast-paced content economy. It promises to start a new time when business and creativity can work together.
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