CE DESK 
Axis joins forces with HUMAN to enhance CTV and video ad fraud protection, improving traffic verification and transparency across digital ad formats.
To counter the increase in fraud across CTV, video, and All Display ad ecosystems, Axis has partnered with HUMAN. HUMAN is a global leader in advanced digital fraud prevention. This partnership will allow Axis to expand its traffic quality assessment for CTV, video, and cross-display web and in-app ecosystems. The Axis-HUMAN partnership will allow Axis to real-time scan for fraud and bots and for invalid traffic in the CTV, video and display ads, ensuring inventory is of higher quality for the customers and the publishers.
The partnership prioritizes trust and accountability in the programmatic advertising value chain through transparent and accessible reporting to all advertising partners. The fast-emerging risk of fraud within CTV advertising is exacerbated by the volume of invalid ad traffic. This will allow Axis to actively and confidently maintain the quality of advertising spend and campaign account settlements.
Axis is globally recognized for the in-app, web and CTV advertising capabilities of its proprietary supply-side platform (SSP). The HUMAN partnership is a sign of Axis’s continued prioritization of innovation—and responsive supply chain campaign quality in the AdTech marketplace. Trust has been built with advertisers and programmatic display advertising has improved in quality.
