CE DESK 
Anandi Marketing takes over the Hyderabad franchise and rebrands the team as Mumbai Spartans, unveiling a bold new identity focused on performance, fan engagement, and grassroots development.
In a strategic move signaling its growing influence in sports marketing, Anandi Marketing has officially taken over the Hyderabad franchise and rebranded the team as the Mumbai Spartans. The acquisition marks a major step for the company as it aims to strengthen its presence in India’s dynamic sports and entertainment landscape.
The new identity — Mumbai Spartans — reflects a bold and competitive spirit synonymous with Mumbai’s vibrant energy and resilience. Anandi Marketing stated that the rebranding goes beyond a name change, introducing a fresh vision focused on performance, fan engagement, and grassroots talent development.
According to company officials, the team will soon unveil a new logo, colors, and digital campaign aligning with its “Spartan Spirit” theme. The Mumbai Spartans brand will emphasize teamwork, endurance, and an aggressive playing style designed to captivate fans both on and off the field.
Sports analysts view this move as a promising opportunity for Anandi Marketing to merge its marketing expertise with India’s growing sports economy. With plans for community outreach initiatives and partnerships across the Western region, the Mumbai Spartans are set to make a strong debut under their new banner.
