CE DESK 
Abhijit Sengupta’s partnership with OOH Capital is set to revolutionize the Indian Out-of-Home advertising sector with data-driven and digital-first approaches.
In a landmark development for the Indian Out-of-Home (OOH) advertising industry, Abhijit Sengupta, the seasoned CEO of OAP (Out of Home Advertising Professionals) and a respected industry veteran, has joined OOH Capital as a Partner. This strategic move marks a new chapter for one of India’s leading outdoor media companies and reflects the evolving dynamics of the OOH sector.
Abhijit Sengupta brings over 30 years of rich experience in advertising and marketing, with a distinguished track record of pioneering data-driven innovation in OOH. Known for his visionary leadership, he has consistently championed the integration of digital technology and analytics to make OOH campaigns more targeted, measurable, and impactful.
OOH Capital, renowned for its premium advertising assets and cutting-edge solutions, now stands to benefit immensely from Abhijit’s expertise. His appointment will reinforce the company’s mission to drive the digital transformation of OOH advertising, blending creativity with data insights to deliver superior outcomes for brands.
This partnership strongly signals the growing importance of measurable, audience-centric outdoor campaigns in today’s digital-first era. With Abhijit on board, OOH Capital is poised to lead advancements in smarter media planning, dynamic content delivery, and performance-based advertising setting new benchmarks in the Indian OOH market.
For advertisers and brands, this collaboration promises access to innovative advertising formats, sophisticated targeting tools, and transparent reporting, elevating the value of outdoor media investments.
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