adtech

Advertisers Level Up: How Brands Are Adapting to New Gaming Measurement Standards

how brands are adapting to new gaming measurement standards

Advertisers Level Up: How Brands Are Adapting to New Gaming Measurement Standards

CE DESK Friday, July 18, 2025

As IAB rolls out its Gaming Measurement Framework, advertisers are revamping strategies to boost transparency, ROI, and...

StackAdapt Unveils Ivy™: The AI Assistant That Changes How Marketing Decisions Are Made Based on Data

StackAdapt Unveils Ivy™: The AI Assistant That Changes How Marketing Decisions Are Made Based on Data

CE DESK Friday, July 11, 2025

StackAdapt has released Ivy™, an AI-powered assistant that helps agencies and brands make faster data-driven marketing decisions...