Himmani A Chauhan joins iWave Digital as Business Head
CE DESK 
Himmani A Chauhan has joined iWave Digital as Business Head. The move was announced in early September 2026. She will now lead business growth, client partnerships and revenue strategy for the performance marketing and digital solutions firm. Her role covers both new client acquisition and expansion of existing accounts. She will also work closely with the leadership team on product-led growth and market positioning.
iWave Digital is part of the wider iWave group, which has a strong base in embedded systems, semiconductor platforms and deep-tech engineering. The digital arm focuses on performance marketing, branding, programmatic advertising and data-led growth for tech and B2B clients. Hiring a dedicated Business Head shows the company wants to scale faster in this space. It also signals a push to win larger mandates from technology, SaaS and industrial clients.
She brings a mix of sales leadership and marketing strategy. As Business Head, she is expected to own the top line for the digital business. That means setting revenue targets, building pipeline and closing key deals. She will also shape go-to-market plans for new services. This could include performance media, creator-led campaigns, SEO and content, and marketing automation for B2B brands.
The digital marketing market in India is crowded but still growing fast. Many agencies compete on price. iWave Digital’s edge is its link to the parent group’s deep-tech background. This helps when selling to complex buyers in electronics, automotive, aerospace and industrial tech. Chauhan’s job will be to turn this technical strength into clear business stories. She must show clients how data, targeting and measurement can improve ROI.
Her appointment also fits a wider trend. Many tech-led firms are now building in-house performance marketing teams. They want more control over data and customer journeys. They also want partners who can speak both “tech” and “marketing”. A Business Head with the right mix of skills can bridge this gap. For iWave Digital, Chauhan’s role is likely to focus on high-value accounts, long-term retainers and solution selling rather than one-off campaigns.
