Mausami Shirsekar appointed Creative Director at Brandcare Medical Advertising
CE DESK 
Mausami Shirsekar has been appointed Creative Director at Brandcare Medical Advertising, marking a new leadership chapter in her career spanning more than a decade across advertising, creative direction and healthcare communications. The appointment strengthens Brandcare’s creative leadership as the agency continues to scale its work for pharma, medtech and wellness brands in India and across Asia.
Shirsekar joins Brandcare with a background that blends traditional agency craft with healthcare-specific storytelling, having worked on integrated campaigns, brand identities, product launches and content systems for both consumer and prescription brands. Her experience covers creative strategy, copywriting, art direction and team leadership, with a focus on translating complex medical and scientific narratives into clear, compelling consumer and HCP communications.
In her new role, Shirsekar is expected to lead creative vision and execution across key accounts, mentor mid-level and junior creatives, and work closely with strategy, account and medical teams to build distinctive brand worlds for healthcare clients. The move signals Brandcare’s intent to deepen its creative capabilities in a market where pharma and medtech brands are increasingly investing in omnichannel campaigns, digital-first content and patient-centric storytelling.
Shirsekar bringing over a decade of experience across advertising, creative direction and healthcare communications, positioning her to drive both craft excellence and business impact for Brandcare’s portfolio.
The hiring comes at a time when specialist healthcare agencies are under pressure to deliver more integrated, data-informed and regulation-compliant creative work, as brands navigate tighter scrutiny, evolving digital rules and a more informed patient audience. Shirsekar’s blend of agency and healthcare experience is likely to be leveraged to build stronger creative platforms, sharpen campaign performance and support new business pitches in a competitive medical advertising landscape.
