SW Network Secures Garden Vareli’s Performance Marketing Mandate to Drive Digital Media Strategy Across India
CE DESK 
SW Network, the digital-first integrated advertising agency, has secured the performance marketing mandate for Garden Vareli, an established name in the Indian saree and ethnic wear segment. Under the partnership, SW Network will manage Garden Vareli’s digital media strategy, including planning and execution across platforms, with a focus on optimizing media investments to support the brand’s marketing and revenue objectives.
The mandate encompasses comprehensive performance marketing services, covering media planning, campaign execution, and optimization across digital channels. SW Network will work closely with Garden Vareli to develop and implement digital campaigns aimed at improving brand visibility, campaign performance, and consumer engagement across India. The agency’s data-led media expertise is expected to strengthen the fashion brand’s digital presence and drive measurable business outcomes.
Neeraj Katariya, vice president & head of Digital and E-Commerce, Garden Vareli, said “As we continue to strengthen our presence across digital platforms, it was important for us to partner with an agency that brings strategic media expertise backed by a deep understanding of consumer behaviour. SW Network’s data driven approach and media capabilities make them the right partner to help us reach the right audiences and accelerate our growth.”
Speaking about the partnership, Raghav Bagai, co-founder of SW Network, said “Garden Vareli has built a remarkable legacy in Indian fashion with its timeless saree collections. We are excited to partner with the brand and look forward to delivering media strategies that expand its digital footprint, strengthen audience engagement, and support its growth ambitions.”
Shlok Hari, business head, SW Network, said “We are looking forward to working with and helping grow a brand that has carved a strong space for itself in the fashion industry and is now looking to aggressively expand its online presence. Our approach will focus on integrating the right mix of inventory, targeting, creative, and data analytics to help Garden Vareli scale efficiently and build sustained digital growth.”
SW Network, also known as Sociowash, operates as a digital-first integrated advertising agency with expertise spanning digital marketing, brand strategy, and business growth. The agency has been expanding its leadership team and geographic presence, recently appointing Kirthana Valli as Business Head for its Bengaluru office in August 2026. Valli, with over a decade of experience across digital marketing, brand strategy, and business growth, is tasked with leading the agency’s expansion across South India and strengthening client partnerships in the region.
The agency’s approach combines data analytics, creative strategy, and performance optimization to deliver integrated digital marketing solutions for its clients. SW Network’s capabilities include social media marketing, influencer partnerships, content creation, performance advertising, and comprehensive digital media planning and buying services. The agency has built a reputation for working with consumer brands seeking to strengthen their digital presence and drive business growth through strategic digital marketing initiatives.
For Garden Vareli, the partnership represents a strategic move to leverage specialized digital marketing expertise as the brand continues to navigate evolving consumer preferences and competitive dynamics in India’s ethnic wear market. The collaboration is expected to enhance the brand’s ability to connect with target audiences across digital platforms while optimizing marketing spend efficiency and driving measurable business results.
