Akshay Shinde Joins Mindshare as Associate Director – Client Services
CE DESK 
Akshay Shinde has been appointed Associate Director – Client Services at Mindshare, marking a new step in his media and advertising career. The move brings his experience in media planning, buying, integrated campaigns and out-of-home advertising to one of the world’s leading media services networks.
Shinde brings more than eight years of experience across media planning, media acquisition, mall branding, digital out-of-home, cinema advertising and on-ground activations. Before joining Mindshare, he was Senior Manager – Media Planning at Zenith – The ROI Agency, where he worked on ATL media planning for brands including Parle Biscuits, Eureka Forbes and Torrent Pharma.
Earlier, Shinde served as Media Planning Manager at Zenith and Business Executive – Media Planning at EssenceMediacom India. At EssenceMediacom, he handled integrated media planning across television, radio and print, along with annual strategy, data insights, reporting and campaign performance tracking. His portfolio included Parle Agro, Nothing Phone, IIFL Finance and HRI – Vasmol.
His professional foundation was built at Khushi Ambient Media Solutions, where he spent more than five years working on BTL activations, mall branding, cinema advertising and OOH and DOOH space buying. He also handled revenue forecasting, media acquisition, media-owner relationships and execution support.
In his new role at Mindshare, Shinde is expected to contribute to client servicing, communication planning, media strategy and integrated campaign execution. His experience across both traditional and ambient media could support the agency’s efforts to deliver connected solutions across multiple consumer touchpoints.
Shinde’s appointment reflects the growing importance of integrated media professionals who can connect planning, execution, performance measurement and physical-world brand experiences.
