Meta Expands AI Toolkit for Small Businesses and Creators
CE DESK 
AI Tools for Business Growth
Meta has rolled out a new set of artificial intelligence features aimed at helping small businesses and creators promote products, manage marketing activity and understand performance across Facebook and Instagram.
The tools are centred on Meta’s AI assistant and are designed to give businesses a single place to review account performance, identify what is working and receive suggestions for improving content and advertising. Meta has also launched a standalone Meta AI app for Mac in beta, offering a desktop workspace for creators and business users.
Performance Insights from Facebook and Instagram
Businesses can connect professional Facebook and Instagram accounts so Meta AI can analyse engagement and advertising data.
Users can ask questions about recent performance, identify effective content formats and receive recommendations for future posts, campaigns and messages. The assistant can also provide publicly available insights into how comparable brands are building their presence on Meta’s platforms.
Screen Sharing and Content Support
The Mac app allows users to share part of their screen with Meta AI and seek feedback while working on posts, advertisements or other marketing material.
The assistant also includes built-in dictation and can help create presentations, documents and spreadsheets using information from connected accounts and the web.
Google Workspace Integration
Meta has added the ability to connect Google Workspace accounts, allowing the assistant to work with business email, calendars and documents.
Users can also set recurring tasks, such as receiving a weekly performance report. This could help small teams reduce the time spent compiling routine updates and monitoring campaign activity.
AI Agents for Customer Support
Meta is expanding business agents across WhatsApp, Messenger and Instagram. These tools can answer customer questions, capture leads, recommend products, book appointments and support sales conversations.
More than one million businesses reportedly use Meta business agents each week.
Support for Small Teams
The rollout is part of Meta’s broader effort to make AI useful for businesses that may not have large marketing or analytics departments.
Meta said nine million small businesses on its platforms are already using at least one of its AI advertising creative tools.
Privacy and Data Considerations
Businesses should review data-access and privacy settings before connecting internal accounts or documents. Meta AI interactions and connected information may be governed by the company’s AI and advertising policies.
