Ameet Khambay joins PhillipCapital India as SVP & Head – Digital Acquisition

Mumbai-based wealth and broking firm PhillipCapital India has strengthened its leadership bench with the appointment of Ameet Khambay as Senior Vice President and Head – Digital Acquisition.

Khambay brings more than 20 years of experience across financial services, digital marketing and growth roles, having worked with leading brokerage and wealth management platforms earlier in his career. In his new role, he will own end-to-end digital acquisition strategy, from paid media and SEO to conversion optimization, marketing automation and analytics, with a focus on lowering cost per acquired client while improving quality of leads.

The appointment comes as Indian retail participation in capital markets continues to rise, driven by younger, mobile-first investors who discover and evaluate broking platforms primarily through digital touchpoints. PhillipCapital India has been actively expanding its digital content and market insights, including weekly performance updates and portfolio guidance tailored for online audiences. Khambay’s mandate is expected to dovetail with these efforts, aligning brand storytelling with performance campaigns to drive measurable growth in demat account openings, active traders and assets under advice.

Industry observers note that digital acquisition in broking is increasingly about integrating AI-led targeting, first-party data and lifecycle marketing rather than just running ads. With Khambay’s background in both financial products and digital growth, PhillipCapital India is positioning itself to compete more aggressively in a crowded online broking landscape, where customer acquisition cost and retention are key differentiators.

The leadership announcement was widely shared across professional networks and HR platforms, underscoring the strategic importance of the role as the firm looks to the next phase of digital-led expansion.