Brand Catapult promotes Ria Kapoor to Director – PR and Communications

Brand Catapult has elevated Ria Kapoor to the position of Director – PR and Communications. The appointment strengthens the agency’s senior leadership team as it expands its integrated communications capabilities and grows its public relations practice.

Kapoor will lead Brand Catapult’s communications vertical and oversee strategic planning, media relations, brand reputation, crisis communication, celebrity and influencer partnerships, and integrated campaign development. She will also work closely with the agency’s leadership team to strengthen its position as a communications partner for ambitious brands across sectors.

With nearly a decade of experience in public relations and strategic communications, Kapoor has played an important role in building Brand Catapult’s PR division. During her tenure, she has led end-to-end communication programmes covering reputation management, storytelling, media engagement, brand positioning, and thought leadership.

Her portfolio includes work for brands such as Louve, Chica, Qavalli, Radisson Hotels, Steve Madden, Mahindra Group, Giani Ice Cream, Patodia Exports, Café de Flora, and Shri Paramani Jewels. She has also managed celebrity collaborations, talent sourcing, and influencer-led initiatives designed to create stronger cultural and media relevance for brands.

Kapoor’s approach combines strategic storytelling with execution-focused communication. The agency said she has helped clients improve visibility, build credibility, strengthen audience engagement, and develop long-term brand equity. Her work has also contributed to shaping Brand Catapult’s integrated communications model, which brings together public relations, influencer strategy, crisis management, brand positioning, and thought leadership.

Commenting on the elevation, Kapoor said “PR today is not just about visibility, it is about relevance, trust and cultural impact. I am excited to take on this new role and continue building meaningful brand narratives that help our clients grow, connect and lead in their respective spaces.”

Dhruv Goel, Founder – Brand Catapult, said “Ria has played a defining role in the growth of our PR practice. Her strategic clarity, strong media relationships and ability to build impactful brand stories have directly contributed to the success and expansion of several client accounts. Her elevation is a natural progression of her leadership and the value she continues to bring to both clients and the agency.”