Eureka Forbes has launched a new SmartClean campaign featuring Shraddha Kapoor

Eureka Forbes has unveiled a new campaign for its Forbes SmartClean robotic vacuum cleaner with actor Shraddha Kapoor as the face of the brand.

Built around the line “Ghar Ka New Favourite,” the film positions SmartClean as a modern household essential that makes cleaning easier, faster, and more hands-free. The campaign highlights the product’s AI-powered automation and self-maintenance features, presenting it as a practical solution for busy homes.

The brand is using Shraddha Kapoor’s wide appeal to connect with urban consumers who value convenience and smart technology in everyday life. Her presence helps Eureka Forbes frame home cleaning not as a chore, but as part of a healthier and more effortless lifestyle.

Forbes SmartClean is being positioned as more than just a vacuum cleaner. The campaign emphasizes intelligent navigation, automated cleaning support, and a cleaner-home experience that requires very little manual effort. That messaging fits a growing consumer preference for home appliances that save time while delivering consistent performance.

Anurag Kumar, Chief Growth Officer, Eureka Forbes, said “Indian homes are dynamic and constantly bustling with family members moving around, children at play, and changing routines, leaving little time for everyday cleaning. As consumers increasingly adopt smart home solutions, they are looking for technology that seamlessly adapts to the way they live. Through ‘Ghar Ka New Favourite’, Forbes SmartClean is positioned as an intelligent cleaning companion that effortlessly navigates around people and furniture while keeping homes chakachak clean with minimal intervention. The campaign reflects our commitment to delivering smart, hands-free solutions that make everyday living easier and give families more time for what matters most.”

The launch reflects how legacy homecare brands are leaning on celebrity-led storytelling and product innovation together to stay relevant in a crowded market. With SmartClean, Eureka Forbes is aiming to make premium home cleaning feel both aspirational and easy to adopt.