Jubilant FoodWorks Promotes Ashish Gupta to Deputy General Manager – Growth Marketing for Popeyes

Jubilant FoodWorks has elevated Ashish Gupta to Deputy General Manager, marking another leadership move within the company’s growth and marketing functions. Gupta announced the promotion in a LinkedIn update, noting that his new role is Deputy General Manager – Growth Marketing for Popeyes.

The elevation reflects the company’s continued focus on scaling newer formats and strengthening brand performance across its restaurant portfolio. With Popeyes growing as a key business line, leadership in growth marketing is important for driving consumer acquisition, brand visibility and campaign effectiveness.

Gupta brings more than a decade of experience in growth marketing, digital strategy and performance-led brand building, according to industry posts highlighting the move. His background positions him well for a role that blends customer engagement, expansion planning and commercial impact in a competitive food-services market.

The timing of the promotion also fits into a broader pattern of organisational change at Jubilant FoodWorks over the past year, with several senior-level adjustments across business and strategy functions. These moves suggest the company is actively reshaping its leadership bench as it navigates portfolio growth and shifting consumer demand.

For Jubilant FoodWorks, Gupta’s elevation adds continuity in a function that connects marketing outcomes with business performance. As quick-service restaurants compete for attention in crowded urban markets, growth marketing leaders like Gupta play a central role in turning brand campaigns into real traffic and sales.