Shreya Mohta Joins Skechers As Manager, Marketing & VM After Nykaa Stint
CE DESK 
Shreya Mohta has joined Skechers as Manager, Marketing & VM. She brings experience in brand planning, marketing communications, consumer insights and content strategy across lifestyle, retail, beauty and other consumer categories.
Before the move, Mohta worked at Nykaa as Associate Manager – Marketing & Communications, a position she took up in May 2025. Her professional background combines in-house marketing experience with agency-side strategic planning and campaign development.
Previously, she spent more than two years at White Rivers Media. She joined as Assistant Manager – Planning in September 2022 and became Senior Brand Planner in December 2023, continuing in the role until May 2025.
Mohta also worked at GrowthStudioz, progressing from Junior Client Success Partner to Senior Client Success Partner. Her responsibilities included planning performance marketing and social media campaigns, creating buyer personas, identifying target audiences and leading creative and copy teams through campaign execution.
Her earlier experience includes freelance content writing at FleishmanHillard and research internships at Merkle Sokrati and Tonic Worldwide. She also worked in creative and content at #ARM Worldwide and as a proofreader at Inshorts, developing a foundation in storytelling, research and editorial accuracy.
Skechers designs and markets lifestyle and performance footwear, apparel and accessories for men, women and children. Mohta’s appointment brings her cross-category brand communication experience to the company’s marketing team. The appointment details do not specify her joining date or reporting structure.
