Connect Network Debuts AI Platform for Smarter Media Planning

Connect Network has introduced IMMERSIVE, an agentic AI platform designed to help brands and agencies make faster, smarter media decisions. The platform brings planning, audience intelligence, creative evaluation, media discovery, buying support, campaign tracking, and performance analysis into one connected system.

The launch is aimed at India’s highly fragmented marketing landscape, where consumer behavior, pricing, and media availability can change dramatically from one location to another. By using hyperlocal intelligence, IMMERSIVE helps marketers build campaigns that are better matched to specific markets, even if they are unfamiliar with those regions.

Connect Network says the platform is powered by agentic AI that can reason across multiple inputs, including brand goals, audience patterns, market conditions, location data, and historical performance. This allows the system to suggest campaign actions before planning even begins, making the process more data-led and less dependent on guesswork.

IMMERSIVE is built for multiple media and marketing categories such as OOH, DOOH, cinema, rural marketing, experiential activations, transit, airports, retail, and shopper marketing. It also includes features like live rate benchmarking, creative optimization, media buying intelligence, and continuous learning from campaign outcomes.

Company leaders said the platform is intended to democratize local marketing intelligence and make advanced planning easier for teams working across different geographies. In simple terms, IMMERSIVE is positioned as a tool that can turn complex local market data into practical campaign decisions within minutes.