Lotus Herbals backs KorinMi in Rs. 10 crore seed round

KorinMi, the Korean skin clinic and beauty platform, has raised Rs. 10 crore from Lotus Herbals’ innovation fund to accelerate its next phase of growth. The funding will help the Gurugram-based startup expand its clinic network and scale its premium skincare business across India.

Founded in 2024, KorinMi blends Korean treatment methods with clinic-based skincare services and a direct-to-consumer product model. The brand currently operates clinics in Gurugram and has already served thousands of customers, building traction in the fast-growing premium beauty and aesthetics space. Its services include personalised skincare, haircare treatments, dermatologist-led consultations and advanced skin analysis tools.

The new capital is expected to support expansion into major metros such as Mumbai, Bengaluru and Hyderabad. KorinMi also plans to strengthen its portfolio of Korean-inspired skincare products designed for Indian consumers, which could help it bridge the gap between clinical treatments and everyday skincare routines. That mix of service and product makes the company part of a broader shift toward personalised beauty solutions in India.

For Lotus Herbals, the investment fits into its larger innovation strategy focused on beauty and wellness startups. The fund has a corpus of $50 million and is designed to back emerging companies that can shape the future of the category. Backing KorinMi also signals Lotus Herbals’ interest in premium skincare and specialist clinic formats, not just mass-market beauty.

The deal highlights how Indian beauty investors are increasingly looking at science-led, experience-driven brands with strong consumer appeal. KorinMi’s funding round gives it the resources to grow faster while deepening its position in the evolving K-beauty and skincare market.