Servotech launches new solar campaign with Sonu Sood focused on household electricity bills

Servotech Renewable has launched a new solar TV campaign called Raho Roshan, Bina Tension, featuring actor Sonu Sood. This ad addresses the common challenge of rising electricity bills at home. By using relatable family situations and light humor, it shows how solar energy can help make those hefty costs manageable and stress-free. The film kicks off with a central question: ‘s commitment to providing peace of mind along with savings. Sonu Sood, who became Servotech’ (Who will pay the electricity bill?). This sets the stage for a discussion about energy expenses that many people understand. The story highlights Servotech Solar as the solution that keeps families “roshan” (powered) and “bina tension” (without worry) by generating clean electricity right from their rooftops.

The tagline emphasizes the brand’s commitment to providing peace of mind along with savings. Sonu Sood, who became Servotech’s Global Brand Ambassador in October 2025, lends credibility to this message while appealing to a broad audience. His image resonates well with Servotech’s “helpful, people-first” philosophy, reaching beyond typical solar buyers to middle-class families worried about high bills. This campaign aims to make solar power more accessible for Indian households.

It focuses on the emotional reality of paying bills rather than just technical details, striving to shift perceptions of solar energy from being seen as a luxury “costly upgrade” to offering practical solutions for everyday needs and savings. With rising power tariffs and increased awareness of climate change issues, Servotech believes that blending humor with relatable content and having someone trusted like Sood could encourage more families to see rooftop solar as a smart long-term investment.