Meet the Jury: Dr. Mir Damoon Mir, Chief Creative Officer & Head of Strategy, Zigma8 (Dubai)

Dr. Mir Damoon Mir, Chief Creative Officer at Zigma8 Dubai, joins the ACEF 15th Global Customer Engagement Awards jury, bringing two decades of digital strategy and transformation expertise.

Viewpoint: Customer engagement has moved from messaging to meaning.

Today, brands don’t compete for attention, they compete for permission to be part of people’s lives.
“In my view, excellence in engagement is not defined by reach, impressions, or even interaction rates. It is defined by relevance, continuity, and trust. The best work creates real value, fits naturally into the customer’s journey, and builds a relationship over time rather than chasing short-term reactions.”

When I evaluate engagement-led initiatives, I look for three signals:

• First, human truth; Does the work understand real behavior, culture, and emotion?
• Second, integration; Is this a connected experience across touchpoints, or just a campaign moment?
• Third, meaningful impact; Not just activity, but evidence that the relationship became stronger.

Technology and AI have made communication faster and cheaper. That means execution is no longer the differentiator.
Judgment, empathy, and strategic clarity are.

The future of engagement is not louder communication.
It is useful, human, and trust-building experiences that customers choose to stay with.”

With over two decades of experience shaping customer-centric strategies across digital media, technology, and enterprise solutions, Dr. Mir Damoon Mir is a seasoned leader in driving business transformation and engagement excellence.

Dr. Damoon’s career spans leadership roles where he has consistently enabled organisations to harness digital platforms, data insights, and strategic engagement frameworks to strengthen customer relationships and fuel sustainable growth.

Throughout his journey, Dr. Damoon’s has:
Designed and executed multi-channel engagement strategies that boost customer loyalty and lifetime value
Led cross-functional teams through digital transformation initiatives
Guided business strategy with a keen focus on customer behaviour, market dynamics, and innovation adoption
Worked closely with CXOs and senior leadership to align engagement imperatives with business outcomes
His experience in navigating complex, competitive environments and translating emerging trends into strategic advantage makes him a valuable voice in recognising excellence in customer engagement.

At the Global Customer Engagement Awards jury, Dr. Damoon brings:

• Deep understanding of customer experience ecosystems
• Expertise in digital and data-driven engagement architectures
• Proven leadership in business and organisational transformation
• A future-forward view on innovation, audience engagement, and commercial impact

About the Global Customer Engagement Awards :

The 15th edition of the Global Customer Engagement Awards will be held on 30th April in Mumbai, recognising excellence in customer engagement across Television, Print, Radio, Mobile, Social Media, Cinema, OOH, PR, and emerging digital platforms. The Awards celebrate organisations and agencies that are creating meaningful, measurable, and future-ready customer experiences.

Brands and agencies are invited to showcase their best work and have it evaluated by industry leaders who understand the evolving realities of customer experience and engagement.