CE DESK Fabindia unveils Spring 2026 campaign The Song of Spring, celebrating Chikankari embroidery with fresh designs across menswear, womenswear, and kidswear in vibrant hues and modern silhouettes.
Fabindia has launched its Spring 2026 campaign titled The Song of Spring, spotlighting a refreshed Chikankari collection that reimagines the centuries-old embroidery technique through contemporary lenses. Spanning menswear, womenswear, and kidswear, the range expands beyond traditional pastels to include bold shades like plum, berry, and fuchsia on cotton, crepe, and yarn-dyed fabrics.
Designs feature innovative silhouettes such as co-ord sets, tailored vests, resort dresses, saris, and a striking monochrome black-and-white series. Menswear highlights embroidered kurtas and shirts, while kidswear offers all-over embroidered kurtas and checkered shirts in light seasonal tones like sun-washed yellows, soft pinks, and breezy blues. Each piece bears the Craftmark tag, certifying hand-crafted authenticity across over 350 Fabindia stores nationwide.
A poignant campaign film delves into artisan clusters, revealing the patience and precision behind Chikankari stitches. Fabindia spokesperson noted that every thread carries a heartbeat and every pattern a lifetime of devotion, paying tribute to master craftspeople who preserve this cultural legacy. The initiative underscores the brands commitment to sustainable craftsmanship, supporting rural economies while bridging heritage with modern wardrobes.
Rooted in 17th-century Lucknow traditions, Chikankari employs over 32 stitches for delicate textures. This collection taps seasonal renewal themes, blending ethnic and western styles for family appeal. Amid rising demand for artisanal fashion, Fabindia positions itself as a heritage innovator, fostering deeper consumer connections through storytelling and quality. Available now, The Song of Spring invites wearers to embrace timeless elegance reinterpreted for today.
