CE DESK 
Taboola strengthens global leadership by naming Krishan Bhatia as Chief Business Officer, tapping his media and ad tech expertise to accelerate revenue growth and publisher partnerships worldwide.
Taboola has appointed Krishan Bhatia as Chief Business Officer to drive its next phase of expansion in the competitive content recommendation and advertising technology space. Bhatia joins with extensive experience from top media firms including Paramount Global, NBCUniversal, and AOL, where he spearheaded digital revenue strategies and audience engagement initiatives. This strategic hire positions Taboola to capitalize on surging demand for AI-powered discovery tools amid fragmented media consumption.
In his role, Bhatia will oversee global business operations, forging deeper ties with publishers, advertisers, and e-commerce platforms. Reporting directly to CEO Adam Singolda, he focuses on scaling Taboola’s platform that serves over 9,000 publishers and reaches 600 million daily active users. Key priorities include enhancing performance marketing solutions and integrating generative AI for personalized content feeds, addressing challenges like privacy regulations and cookie deprecation.
Bhatia’s track record shines in transforming digital ad models, notably boosting Paramount’s streaming revenue during peak cord-cutting trends. At NBCU, he launched innovative CTV and programmatic partnerships, driving double-digit growth. Taboola, valued at billions post its SPAC merger, eyes similar leaps through Bhatia’s playbook of data-driven monetization and cross-platform synergies.
.The company continues innovating with tools like Taboola Newsroom for editorial AI assistance and dynamic ads for retail media networks. Bhatia’s arrival aligns with industry consolidation, as players like Outbrain merge and Google refines search. His vision emphasizes ethical AI deployment and sustainable partnerships, fortifying Taboola’s edge in delivering relevant recommendations that boost engagement without compromising user trust. This move signals Taboola’s ambition to dominate the open web’s discovery layer, blending tech innovation with proven business acumen for long-term dominance
