CE DESK 
Jivraj9 rolls out third TVC with Neena Gupta highlighting 30-second Instant Tea Premix for authentic homemade chai taste anywhere, anytime, targeting busy households nationwide.
Jivraj9 has launched its third television commercial spotlighting the effortless convenience of its Instant Tea Premix, featuring brand ambassador Neena Gupta. Released mid-February 2026, the ad captures a quintessential Indian household scene where three generations return exhausted from shopping, collapsing on the sofa amid the familiar dilemma of brewing chai.
Neena Gupta swiftly intervenes, presenting Jivraj9 Premix as the ideal solution. The narrative demonstrates its simplicity: cut open a sachet, mix with hot water, and savor in just 30 seconds. The younger family member sips approvingly, affirming it matches homemade taste perfectly. The film culminates with Guptas tagline: Ab kahi bhi, kabhi bhi, ghar wali chai. Cut, Mix, Sip, Jivraj9 Premix.
Executive directors Pathik Viren Shah and Rushabh Viren Shah emphasized recognizing households simple desire for chai post long days while eliminating traditional preparation hassles. Jivraj9 Premix delivers homemade warmth without compromising flavor, aligning with modern consumers demands for authenticity and speed.
Available in Masala, Cardamom, Ginger, and Lemongrass flavors, the premix targets on-the-go lifestyles, from home relaxation to travel pick-me-ups. This campaign builds on prior efforts with Gupta, expanding Jivraj9s national footprint in Indias $11 billion tea market dominated by loose leaf traditions yet ripe for convenience innovations.​
Amid rising instant beverage trends, Jivraj9 positions itself as a bridge between ritual and rapidity, leveraging Guptas relatable persona to evoke comfort. The multi-channel rollout across TV, digital, and social media aims to boost trial among urban families, reinforcing the brands legacy of quality blends since its Assam roots.Â
