CE DESK 
Radio Mirchi becomes the exclusive radio partner for Men’s T20 World Cup 2026, delivering live ball-by-ball commentary, exclusive interviews, and cricket fever across 60+ stations.
Radio Mirchi, operated by Entertainment Network India Limited (ENIL), has been appointed the exclusive private FM radio partner for official live score updates of the ICC Men’s T20 World Cup 2026, running February 7 to March 8 across India and Sri Lanka. This partnership, licensed through Channel 2 Group Corporation, equips Mirchi’s 60+ stations to broadcast authenticated match developments, keeping fans connected via audio across FM and digital platforms.
Mirchi RJs will station at select venues, capturing stadium atmospheres, crowd reactions, and behind-the-scenes moments alongside real-time scores and analysis. The coverage spans the tournament’s 55 matches featuring 20 teams, including hosts India and Sri Lanka, with high-stakes group stages and knockouts promising boundary-filled drama.
Special programming amplifies engagement through contests, fan zones, and Mirchi App streams, building on the network’s cricket legacy like past IPL partnerships. As radio maintains strong hold among commuters and Tier 2/3 audiences, Mirchi delivers edge-of-seat updates for moments fans can’t watch live.
The deal aligns with T20’s global surge, backed by partnerships like Google Gemini AI and Hyundai, ahead of February 7 opener. Mirchi’s FM dominance ensures every six, wicket, and victory roar reaches India’s billion-plus cricket faithful, turning drives and routines into World Cup celebrations.
