CE DESK 
Nestlé’s KitKat debuts full F1 partnership in 2026 at 12 Grands Prix starting Australia, with F1 car-shaped bars and fan zones.
Nestlé’s KitKat marks a milestone as Official Chocolate Bar of Formula 1, launching its first full season in 2026 across 12 Grands Prix starting Australia. Announced in 2024, the multi-year deal—Nestlé’s largest global brand partnership—expands from 2025’s anniversary activations to immersive worldwide experiences.
Fans await trackside branding, fan zones, prizes (tickets/merch), and light-hearted content at select races, blending F1’s speed with KitKat’s “Have a Break” ethos. Special KitKat F1 Car bars—milk chocolate shells with crispy cereal/wafer—debut January 2026 from Italy’s San Sisto plant, exporting to 30+ countries.
Bernard Meunier, Nestlé Head of Strategic Business Units, called F1 perfect for break reminders amid packed schedules, targeting younger fans. Emily Prazer, F1 CCO, praised KitKat’s universal love for fan experiences and new audiences.
Celebrating KitKat’s 90th (2025) and F1’s 75th, the tie-up unites 500M+ fans. Nestlé eyes global growth via F1’s digital surge (1B+ Instagram views). Prior partnerships like Ferrari (expired) pave KitKat’s motorsport entry.
2026 activations align F1’s calendar, with bars timed for races. This elevates confectionery-sports marketing, rivaling Red Bull’s dominance.
Break like a champion—grab KitKat for Australia GP!
