Deepa Krishnan Appointed Head of Marketing at Edelweiss Alternate Asset Advisors
CE DESK 
Deepa Krishnan joins Edelweiss Alternate Asset Advisors as Head of Marketing for real estate business, bringing 25+ years from Hyatt, Starbucks, Kantar.
Edelweiss Alternate Asset Advisors has appointed Deepa Krishnan as Head of Marketing, focusing on driving growth for its real estate and alternate asset business. With nearly 25 years across marketing, strategy, innovation, and brand leadership, Krishnan announced the role on LinkedIn after two years leading marketing at Hyatt Hotels India & South West Asia.
Krishnan’s mandate includes integrated marketing, insights-led execution, and stakeholder alignment for scale, investor engagement, and positioning. Prior, she spent 4+ years at Starbucks India in leadership roles across marketing, category, loyalty, and digital. Her portfolio features Kantar as Executive Director – Strategy & Foresights, Idea Cellular as Head of Brand & Marketing Communication, and Diageo India as Innovation Head with P&L for launches.
Early career included The Futures Company (WPP) heading Mumbai consulting for Unilever, Phillip Morris, Mondelez on trends, strategy, and innovation; plus Godrej Appliances for marketing and NPD in durables/rural markets. PGDM from IMDR, she excels in consumer trends and business impact.
The hire bolsters Edelweiss’ alternate assets amid $100B+ AUM growth, competing with HDFC AMC, ICICI Prudential. Krishnan’s FMCG-hospitality lens suits real estate’s brand-building needs in rising HNIs.
