CE DESK 
Bharat Gupta, ex-CEO of Jagran New Media, unveils AI platform ToBe Online to ensure content authenticity, creator certification, and digital trust in India’s booming creator economy.
Industry veteran Bharat Gupta, former Chief Executive Officer of Jagran New Media, has launched ToBe Online, an AI-powered platform dedicated to fostering responsible content creation in the creator economy. Announced via social media on January 24, 2026, the initiative addresses surging concerns over misinformation, fake claims, and accountability in digital media. With over 22 years in print, radio, digital, and activations, Gupta positions ToBe Online as a collaborative tool for creators, industry bodies, and regulators.
ToBe Online deploys AI-driven features like real-time content integrity checks, validation dashboards for claims, and accreditation frameworks for creators. These tools promote transparent storytelling, compliance, and audience trust amid generative AI’s rise. Gupta emphasizes partnership: “Collaborating with creators, organizations, and regulators to build structured standards for ethical digital engagement.” The platform supports personalized delivery and platform-agnostic governance, balancing innovation with responsibility.
This launch reflects broader media shifts toward AI-enhanced governance, where content creators face pressure to verify authenticity. Gupta’s track record in turning around media businesses underscores ToBe Online’s potential as a catalyst for scalable, credible growth. Early buzz on LinkedIn highlights its role in elevating creator ecosystems, ensuring ideas thrive without compromising integrity. As India’s digital landscape evolves, ToBe Online empowers ethical innovation for the next wave of storytellers.
