CE DESK Britannia The Laughing Cow redefines cheese snacking with ‘Snacking Ka New Angle,’ positioning Cheese Triangles as convenient, ready-to-eat everyday treats.
Britannia The Laughing Cow has unveiled its ‘Snacking Ka New Angle’ campaign to reposition cheese from a cooking ingredient to a standalone, ready-to-eat snack. Centered on Cheese Triangles, the initiative tackles everyday snack dilemmas where taste meets mindful choices, offering creamy, nutrient-rich options with no preparation.
Conceptualised by Schbang, the brand film unfolds in a household using light humour and the product’s triangular shape as a metaphor for fresh perspectives. It shows moms navigating kids’ snack preferences, highlighting how Cheese Triangles deliver satisfaction effortlessly.
Nandita Kamath, CMO, Britannia Dairy, said, “Everyday snacking often comes with small negotiations at home, where taste preferences meet a need for mindful choices. With ‘Snacking Ka New Angle’, we are reimagining cheese triangles as a ready-to-eat snack that fits seamlessly into everyday moments.”
Puru Agarwal, Creative Director, Schbang, added, “Snack time is one of those everyday moments where choices are constantly being navigated. This campaign reflects that reality and shows how a simple product format can make those moments easier.”
Packed with five essential nutrients, the triangles appeal to health-conscious families seeking convenience without compromise. The campaign expands cheese’s usage occasions, transforming it into a go-to snack across digital and social platforms.
