CE DESK 
Truecaller India names Vikas Khanna as Senior Director of Ad Sales to strengthen its advertising business, strategic partnerships, and revenue growth.
Truecaller India has announced the appointment of Vikas Khanna as its new Senior Director of Ad Sales, marking a strategic move to accelerate the company’s advertising and monetization efforts in one of its key global markets.
With extensive experience in digital media, brand partnerships, and performance marketing, Khanna will spearhead the growth of Truecaller’s ad sales division, focusing on expanding collaborations with brands, agencies, and digital ecosystems. His leadership will be instrumental in strengthening Truecaller’s position as a high-impact platform for brands seeking meaningful engagement with India’s mobile-first audiences.
Before joining Truecaller, Khanna held senior roles across leading advertising and technology companies, where he successfully scaled media revenues and built data-driven marketing solutions. His appointment underscores Truecaller’s vision to diversify beyond its communication and safety tools by unlocking new marketing opportunities within its vast user base.
Hemant Arora, vice president – global ads business at Truecaller, said, “Direct brand relationships are central to how we see the future of advertising at Truecaller. As a platform that plays a meaningful role in consumers’ daily lives, we believe advertising must be built on a data-first approach, powered by AI, and measured beyond surface-level metrics. With strong foundations now in place spanning industry expertise, premium inventory, and advanced measurement, this is the right moment to scale. India is a strategic market for us, and Vikas’s entrepreneurial mindset and deep market understanding make him the ideal person to take this forward.”
Vikas Khanna, senior director, ad sales at Truecaller India, said, “I’m excited to join Truecaller at a time when trust, attention, and outcomes are becoming central to effective advertising. Truecaller’s position as a daily-use platform, deeply embedded in consumers’ lives, creates a unique opportunity for brands. I look forward to working with the team to build strong direct partnerships, drive industry-led innovation, and deliver meaningful, measurable value for advertisers.”
