CE DESK 
Theobroma appoints Ayush Kapoor as new CMO to drive brand growth, digital innovation, and expansion to 250 stores by FY28, leveraging his 18+ years in FMCG marketing from ITC and Godrej.
Theobroma, India’s beloved artisanal bakery and patisserie chain, has appointed Ayush Kapoor as its Chief Marketing Officer (CMO) to spearhead its next phase of growth. With over 150 outlets across major cities, the brand, known for premium cakes, pastries, and innovative desserts aims to deepen market penetration and elevate consumer experiences under Kapoor’s leadership.
Kapoor brings 18+ years of marketing expertise from leading FMCG and retail giants like ITC, Godrej, and recent stints in QSR expansion. His proven success in brand revitalization, digital transformation, and omnichannel strategies positions him perfectly to amplify Theobroma’s “Joy of Indulgence” ethos. Priorities include launching localized product innovations, scaling e-commerce via quick-commerce tie-ups, and aggressive loyalty programs targeting urban millennials.
Theobroma’s leadership highlighted Kapoor’s data-driven approach to navigate competitive pressures from global chains and local bakeries. Plans encompass experiential marketing, sustainability-focused packaging, and Gen Z-targeted social campaigns featuring viral dessert trends. Analysts see this hire as pivotal amid India’s $10 billion bakery market boom, with Theobroma eyeing 250 stores by FY28. Kapoor’s vision: blending heritage craftsmanship with modern indulgence to make Theobroma the go-to celebratory brand.
