Swiggy Scenes Launches ‘Un-Coop Yourself’ Campaign to End the Year on a Fun Note

Swiggy Scenes rolls out its quirky year-end activation, ‘Un-Coop Yourself,’ urging audiences to step out, socialize, and relish real-world experiences beyond screens.

Swiggy Scenes, the experiential arm of Swiggy, has launched a vibrant year-end activation titled ‘Un-Coop Yourself’, encouraging people to break free from digital fatigue and reconnect with the joy of real-world interactions. The campaign is designed to inspire Indians to step out of their “digital coops” and make the most of the social season through food, music, and shared experiences.

Through this activation, Swiggy Scenes curates a series of live events across major cities, partnering with restaurants, cafes, and entertainment venues. The initiative celebrates community and spontaneity—redefining how urban millennials and Gen Z enjoy social dining and local nightlife.

Playful in tone and witty in execution, the campaign reflects Swiggy Scenes’ larger vision of moving beyond online food delivery to create cultural moments where people gather, taste, and connect. The brand leverages social media storytelling, influencer tie-ups, and on-ground content to amplify participation and spread the campaign’s energizing message.

Supriya Shankar, VP, Swiggy Scenes, said: “As we bid adieu to 2025 and prepare to step into the new year, we wanted to remind people that the best parties aren’t happening on their couches. Un-Coop Yourself is our playful nudge to get people out and celebrate with friends and family. With Swiggy Scenes, discovering hyperlocal events from live gigs and rooftop parties to brunches is as easy as opening the app, where we currently have thousands of live events on the platform. The only thing left to do is show up instead of staying cooped up.”

‘Un-Coop Yourself’ arrives as a timely reminder to unplug and unwind—a fitting finale to the year that positions Swiggy Scenes as a lifestyle companion promoting real connections through curated culinary and entertainment experiences.