CE DESK 
Saurabh Saksena, ex-VML India president, unveils SAULV—an AI-powered integrated communications agency blending strategy, creativity, and GenAI for transformative brand solutions
Saurabh Saksena, former president of VML India, has launched SAULV, a cutting-edge integrated communications agency where human imagination meets generative AI to deliver transformative marketing solutions for brands. Announced via LinkedIn on December 25, 2025, SAULV offers end-to-end services including marketing strategy, full-funnel amplification, creative content, and full-scale AI production—helping businesses tackle challenges that “keep you up at night.”
With over 30 years in advertising, integrated marketing, and leadership, Saksena exited VML mid-2024 post the VMLY&R-Wunderman Thompson merger, previously leading as CEO and holding roles at DDB Mudra, JWT, Red Fuse, and Ogilvy Outreach. The past 18 months saw him as a “learner, doer, and creator,” mastering GenAI while building operations hands-on, following his July 2024 venture Next Wave Worldwide.
SAULV emphasizes practical AI adoption beyond experimentation, fostering stronger audience connections through strategic storytelling and innovation—positioning Saksena’s entrepreneurial return in India’s evolving marcom landscape.
