Bisk Farm Partners with Shraddha Kapoor for New ‘Rich Marie Chai Break’ Campaign

Bisk Farm has roped in Bollywood actor Shraddha Kapoor for its ‘Rich Marie Chai Break’ campaign, celebrating India’s tea-time culture with a fresh, relatable twist across TV, digital, and outdoor platforms.

Bisk Farm has announced Bollywood star Shraddha Kapoor as the new brand ambassador for its iconic Rich Marie biscuits, unveiling the “Rich Marie Chai Break” campaign to celebrate India’s favorite snack-time ritual.

Conceptualized by Soho Square, the campaign brings Bisk Farm’s vision of togetherness and comfort to life through relatable tea-break moments. In the TVC, Shraddha Kapoor is seen enjoying her cup of tea accompanied by Rich Marie, positioning the brand as the perfect partner for the small yet meaningful pauses in daily life.

The communication highlights Bisk Farm’s signature offering — crisp, golden biscuits enriched with a sweet, rich flavor that complements Indian tea perfectly. Beyond television, the campaign spans digital, OOH, and in-store activations, engaging consumers across multiple touchpoints during the festive and winter season.

According to Bikash D. Paul, Head of Marketing at Bisk Farm, the addition of Shraddha Kapoor brings youthful energy and authenticity to the brand, strengthening its connect with urban and semi-urban audiences. With a growing portfolio in the biscuits and snacks category, Bisk Farm aims to reinforce Rich Marie’s position as the go-to chai companion for millions of Indian families.