CE DESK 
WPP Media appointed as InCred Money’s performance marketing partner, leveraging data-driven strategies for scalable growth in India’s fintech sector.
WPP Media has been appointed as the performance marketing partner for InCred Money, a leading wealth-tech platform revolutionizing alternative investments in India. The partnership, announced on December 3, 2025, will drive the fintech’s digital growth through a full-funnel strategy managed from Mumbai, leveraging WPP’s data-led expertise, technology insights, and creative capabilities.
InCred Money democratizes access to venture debt, high-yield debt, and unlisted equity for everyday investors, built on technology and trust. The collaboration aims to accelerate expansion by delivering scalable, outcome-focused solutions in the evolving fintech landscape.
Vijay Kuppa, CEO of InCred Money, stated the partnership strengthens their vision of making alternative investments simple, transparent, and accessible, empowering confident financial choices. Priti Murthy, President Client Solutions at WPP Media South Asia, emphasized that modern performance marketing engineers sustainable growth, blending intelligence, creativity, and agility for digital-first brands.
This win underscores WPP Media’s prowess in fintech, reinforcing its role in shaping insight-driven marketing amid India’s booming wealth-tech sector.
