iQOO Sparks Playful Billboard Banter with Amazon, EaseMyTrip, CoinSwitch, Taco Bell & More
CE DESK 
iQOO ignites witty billboard banter in India with top brands like Amazon and Taco Bell, blending humor and relatable exchanges to engage youth on social media.
iQOO, the high-performance smartphone brand from the vivo group, has launched a playful billboard banter campaign with top brands like Amazon, EaseMyTrip, CoinSwitch, Taco Bell, and others across India. The witty exchanges featured brand-to-brand repartee that quickly caught fire on social media, sparking memes, reactions, and user-generated content.
The billboards creatively play off each brand’s signature slogans: Amazon’s “Delivering Happiness” met iQOO’s “Delivering Peak Performance,” EaseMyTrip’s “Trips made easy” countered with “Clicks made easy,” and Taco Bell’s “Slay like a boss in every bite” cleverly became “Delivering speed in every byte” for iQOO. This fresh conversational tone blends humor, tech-savvy references, and everyday youth culture, resonating widely with digital audiences.
Rather than overt advertising, iQOO’s campaign uses quick humor and natural brand voices to create engaging storytelling moments that are highly shareable. The initiative showcases how integrated outdoor and digital media can amplify a brand’s personality and connect authentically with consumers in the internet age.
The campaign’s success highlights iQOO’s creative edge and its understanding of internet culture to foster conversations beyond traditional promotions.
