MR.DIY Rajkummar Rao Genie Campaign: No Magic Needed for Everyday Wishes

MR.DIY launches witty ‘Genie’ campaign with Rajkummar Rao as magical genie who realizes the retailer’s 15,000+ products fulfill all household needs affordably.

MR.DIY, Asia’s largest home improvement retailer, has launched its second campaign featuring brand ambassador Rajkummar Rao as a humorous genie who realizes he’s redundant because MR.DIY already fulfills every household wish. Titled ‘Genie’, the November 2025 film builds on the previous witty reporter narrative, reinforcing the tagline “Milega kya mat pooch, MR.DIY has sabkuch!”.​

Rao’s genie discovers MR.DIY’s 15,000+ affordable products across home improvement, décor, stationery, toys, gifting, and utilities make magic unnecessary. The campaign blends humor, relatability, and storytelling to position MR.DIY as the practical “new-age genie” for budget-conscious Indian consumers, especially in Tier-II/III cities.​

MR.DIY India’s spokesperson noted Rao embodies the brand’s genuine, versatile essence, strengthening presence through value, variety, and convenience. Created amid expanding store footprint, the multi-channel rollout aims to drive everyday shopping joy.​

This sequel cements MR.DIY’s cultural connection via engaging content, targeting smart shoppers seeking one-stop solutions. 

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