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Discover how Taboola and Paramount Advertising’s new Performance Multiplier enhances CTV advertising for small and medium businesses by extending reach across multiple digital channels
Taboola and Paramount Advertising have unveiled “Performance Multiplier,” a new Paramount-branded product that offers small and medium-sized businesses (SMBs) increased reach and effectiveness for their connected TV (CTV) advertising campaigns. This solution is seamlessly integrated within Paramount Ads Manager, a self-service portal where SMBs, regardless of their budget, can purchase streaming advertising slots within the Paramount ecosystem of tier-1 networks.
Performance Multiplier utilizes Taboola’s Realize AI technology for advanced targeting and attribution engineered to extend brand messages beyond the CTV boundaries of Paramount. Advertisers can now access Paramount’s brand-safe CTV advertising along with Taboola’s network of over 9,000 publishers and their billions of brand-safe ad CTV impressions.
Advertisers can close the loop on TV advertising and obtain digital metrics such as clicks, sign-ups, and purchases. This is the first time SMBs can access seamless advertising chains across CTV with Paramount and digital advertising with Taboola, AI-driven control, and optimization, offering the best return on ad spend.
As of now, the Performance Multiplier Beta is included in Paramount Ads Manager, with a full rollout anticipated in the first quarter of 2026. This partnership is indicative of Taboola Realize being first utilized by a tier-one streaming provider, establishing a benchmark in CTV ad performance integration across other digital channels. This improvement in CTV advertising aims to provide SMBs with privacy-safe, performance-driven, and measurable advertising opportunities.
