CE DESK 
Cadbury Dairy Milk Silk’s latest Ogilvy campaign features a romantic chocolaty hide-and-seek in an art gallery, highlighting intimate moments with the iconic Silk taste.
Cadbury Dairy Milk Silk’s latest advertisement created with Ogilvy India features a light-hearted chocolaty hide-and-seek plot, taking place in a current art gallery, aimed at teenagers and young adults. The advertisement features a young couple in an intimate and playful game while sharing a Cadbury Dairy Milk Silk chocolate bar, leaving pieces of chocolate concealed for each other to discover around the gallery exhibits.
The narrative focuses on the unspoken interactions, the close moments when the couple shares chocolate, and the song “Kiss Me, Close Your Eyes” to provide a soundtrack filled with romantic tension rather than overt, physical, and affectionate contact. The advertisement appreciates romance disguised in small gestures which are, in turn, meaningful, and positions Dairy Milk Silk as the chocolate of preference for romantics on love and closeness.
This advertisement carries forward the romantic storytelling for Cadbury Dairy Milk Silk. It successfully strengthens and deepens the core branding and emotional connection with the target young audience. And on a more refined note, the exclusive art gallery setting for the advertisement adds a uniquely sophisticated layer to a romantic narrative. The recent festive season commercial was a joy to experience.
Through this advertisement, Cadbury Dairy Milk Silk continues to position itself as the ideal premium chocolate for conveying affection and celebrating the special moments in life, targeted to the contemporary youth.
