Scapia Launches ‘The Card That Says Yuh’ Campaign to Turn Daily Spending into Travel Rewards

Scapia’s new ‘The Card That Says Yuh’ campaign targets Gen Z and millennials to convert everyday spending into free flights, hotel stays, and travel perks.

India’s fintech travel leader, Scapia. launched a 360 degree brand promotion aimed at enticing millennial and Gen Z consumers to turn their everyday spending into travel rewards. Scapia focuses on the belief that routine spending does contribute to travel goals. Performs routine activities – dining, shopping, commuting, and so on – can accumulate travel rewards through the Scapia co-branded credit card.

To grab the attention of the desired youthful audience, Scapia produced 4 short films that are humorous, vibrant, and digitally focused, using the popular slang “Yuh!” as a rallying call. The promotional incentives focuses on the prize of a free economy ticket as a result of reward points accrued, free hotel stays, no forex charges on international transactions, unlimited access to domestic airport lounges, and travel integrated tools that could include visa processing and ground transport.

Collaboratively created with Federal Bank, the co-branded card provides 10% rewards on every expenditure with no joining or annual fees. Users can redeem the “Scapia coins” earned on the app for flight and hotel bookings which increases the convenience of travel. Scapia’s campaign designates the brand as an enabler of adventure with the tagline “Every Day Spend is an Adventure.” This is especially directed message to young consumers expressing the idea of financial freedom and the opportunity to travel.