Prince Khanna on Influencer Marketing Trends and Future Social Media Platforms in India
CE DESK 
Prince Khanna shares expert views on influencer marketing evolution, AI tools, regional content growth, and emerging social media platforms reshaping India’s digital space in 2025.
What’s your take on where the industry is heading?
“When I started in influencer marketing, the strategy was simple: pay influencers with large followings and hope for results. Today, the industry has fundamentally changed. Now, we integrate data with performance. Platforms like CreatorTag provide deep insights, allowing us to accurately predict campaign success and gauge audience
authenticity. However, the human connection is still crucial; people follow creators for their personality, not for AI-generated content. While AI can’t replace human authenticity, it’s an invaluable tool for operational tasks like scheduling and analytics.
In India, we’re also seeing a major shift toward regional content, with local influencers often driving more sales than national celebrities. The future belongs to brands that can master this new balance: use data and AI for strategy and operations, but always prioritize genuine creator relationships.”
The social media landscape keeps evolving rapidly. What new platforms or technologies do you see shaping the future?
“Social media is undergoing a significant shift. It is moving from high- volume, algorithm-driven content production to intentional engagement. Platforms like CreatorTag are revolutionizing the ecosystem by providing real data on engagement, audience authenticity, and performance. This eliminates the guesswork for brands trying to find the right creators. The revolution isn’t just about discovery anymore. Apps like SwiftReply are helping creators manage their communities more effectively, which leads to better results for brands. These tools democratize professional insights, allowing even small businesses to compete with multinational brands. The most exciting development is the shift toward predictive capabilities.
We are moving beyond simple analytics to a future where platforms can identify creators on the verge of a breakthrough, offering a massive competitive advantage. Ultimately, social media is becoming more strategic and data-driven while simultaneously growing more authentically human.”
