CE DESK 
Zoher Kapuswala takes charge of marketing across Ferrero India’s brands including Ferrero Rocher, Nutella, Tic Tac & Kinder from September 2025, boosting brand integration and growth.
Effective September 1, 2025, Ferrero India has promoted and expanded the role of Zoher Kapuswala to oversee the entire portfolio of Ferrero Rocher, Nutella, Tic Tac, and Kinder from marketing to brand and consumer strategy. This is in accordance to the strategy of the Ferrero Group of implementing brand portfolio integration and reinforcing the presence of its brands in India.
More than a decade in the Fast-Moving Consumer Goods sector, especially the last 10+ years in Ferrero, Kapuswala has made significant innovations to the company by bringing the brand extensions as the relaunch of Tic Tac as well as influencing marketing for Nutella and Ferrero Rocher. Consumer Connect as well as earning the integrated voice of Ferrero across all categories of the rapid growing premium confectionery market of India are the new enhanced responsibilities.
Reiterating the growing India premium confectionary market, has made the business strategy emphasize Kapuswala’s unique marketing approach in helping deliver the differentiated businesses to the India market. For the purpose of brand equity growth and market share expansion for the diverse Ferrero products, his focus would be consumer loyalty and advocacy.
